Category: Business

Analytics
Business

Understanding the role of analytics in the customer experience

The art of being successful in business can be narrowed down to your ability to sell. Sounds simple, but getting it right is much easier said than done. How do you make people interested in what you’re selling and how do you get them to actually make a purchase? Nowadays we live in a data-driven world and this is shaping our understanding of the customer … Continue reading Understanding the role of analytics in the customer experience

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PPC
Business

Generating Quality B2B Leads from PPC Campaigns

Do your pay-per-click (PPC) campaigns generate an impressive number of leads but, at the same time, it feels like they miss the mark? While the staggering conversion rates and the low cost per lead may give you an initial sense of accomplishment, you will soon realize that the real measure of your PPC campaigns’ success is the return on investment (ROI). If the leads are … Continue reading Generating Quality B2B Leads from PPC Campaigns

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new business
Business

5 essential tips for setting up a new business

Setting up your own business is one of the most daunting tasks. Particularly because so much can potentially go wrong. In the private sector in the UK, there were 5.9 million businesses at the start of 2019. Over 5.8 million of these were small businesses of up to 49 employees. This is a 3.5 per cent increase on the previous year which shows more people … Continue reading 5 essential tips for setting up a new business

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business
Business

Why keeping your business’ suppliers happy is so important

As a company, you have 3 distinct groups you need to constantly keep happy: your customers, your employees, and often forgotten, your suppliers! Get any 3 of these wrong and it could spell doom for your business, but while the internet abounds with why and how to keep your customers and employees happy, there isn’t much help out there for those wanting to keep a … Continue reading Why keeping your business’ suppliers happy is so important

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Retail
Business

How to reduce unemployment in the retail industry

In recent years, unemployment has become a pressing issue for the government. Less people out of work means fewer people claiming job seekers allowance and a rise in overall disposable income, both advantages for the state of the economy. With the closure of high street stores set to continue in 2019, and retail workers facing the highest levels of unemployment, it’s important that successful retailers … Continue reading How to reduce unemployment in the retail industry

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brand transparency
Business

Build Consumer Trust With Brand Transparency

21st century business is notoriously cut-throat — it’s essential for businesses to differentiate themselves to attract customer attention and interest. Obviously, a continuous stream of customers flooding to the business is ideal, but what’s also important for a business to succeed is customer retention. We are long past the time of customers shopping in a select few shops their whole lives. Yes, perhaps 50 years … Continue reading Build Consumer Trust With Brand Transparency

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small business
Business

Think about supporting your local business community

There is often talk about how important it is to support our local business community.  In this piece, we take a look at why: Customer service It may sound like somewhat of a cliché, but you cannot beat a good honest conversation. Although major brands focus a significant emphasis on delivering quality customer service, the owner of a local business will often make it their … Continue reading Think about supporting your local business community

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hazardous waste
Business

Handling Hazardous Waste as a Business

If you’re dealing with hazardous waste in your business, no matter the type, then it’s important that you implement an effective waste management plan to tackle any problems that could occur and can cause unpleasant damage to your company. It’s recommended that all companies avoid this, especially when the waste can be harmful to the environment as well as its employees. It’s often assumed that … Continue reading Handling Hazardous Waste as a Business

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mental health
Business

Innovative ways to improve mental health in the workplace

The media is rightfully putting a huge focus on our mental health in the UK. According to charity Mind, approximately one in four adults will experience a mental health issue each year. Staggeringly, one in six of us report experiencing a common mental health problem each week. With anxiety and depression the biggest issues, this can have a huge effect on our working life. In … Continue reading Innovative ways to improve mental health in the workplace

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business conference
Business

A Guide to Planning a Successful Corporate Event

When it comes to creating a successful and inspired work environment, making sure your employees feel valued and like they’re part of something bigger is incredibly important. Corporate events are a great way to create that sense of inclusion, helping to foster the idea of community and working towards a common goal together. However, a lot of work and careful planning goes into creating the … Continue reading A Guide to Planning a Successful Corporate Event

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