How do you get ahead of the competition in the crowded technology sector? In business, knowledge is power, and having more than your competitor could be all it takes to give you the edge.
We’ve compiled a list of informative, inspiring and instructional books that might just help you be the next big thing in the tech industry.
Bold: How to Go Big, Create Wealth and Impact the World
Written by by Peter Diamandis and Steven Kotler, Bold is a three-part guide to launching, growing and sustaining a profitable business. Part 1 takes a look at the rapidly-changing business landscape, and discusses why companies are moving from the ‘initial idea’ phase to the ‘multi-million-pound business’ phase faster than ever before – and the technology they are using to do it. Part two is a case study of the great Richard Branson and how he made his billions. Finally, the book delivers actionable, practical tips that will help your business hit the big-time. An must for anyone who is serious about growing their business.
The Inevitable: Understanding the 12 Technological Forces That Will Shape Our Future
Kevin Kelly is the former executive editor of Wired Magazine, so needless to say he’s somewhat of an authority on the role of technology in the business world. In The Inevitable, Kelly casts his eye ahead 30 years into the future and looks at several different ways in which technology could impact the way we do business and the way we live. AI, VR and a host of other cutting edge technologies all get a mention. If technology touches any part of your business, this book is invaluable.
How Google Works
Google is one of the biggest, most profitable businesses on the planet. Surely there has to be some sort of secret to their success? This insightful book was written by the some of the people who know the company best – Google executives Eric Schmidt and Jonathan Rosenberg. It offers a detailed, authentic look at the corporate strategy, workplace culture, decision-making, and management philosophy of the brand. If you want to be anywhere near as successful as Google, make sure you pick up this book.
Networking Like a Pro
Business networking can be daunting and confusing, especially for those only just starting out in the corporate world. Networking Like a Pro by Ivan R. Misner is aimed specifically at business newcomers, and is filled with practical advice as well as common networking pitfalls to avoid. Reaching the right people can be the difference between success and failure, perhaps more so in the tech industry than any other. From developing useful contacts to developing an effective referral campaign this book is essential reading for young tech companies.
The Lean Start-Up
Are you itching to get out there and get your brand noticed as quickly as possible? Then this book will be right up your street. Written by Eric Ries, this book examines the way businesses can launch, grow and adapt in the technology industry. Packed with real-world examples, it’s a must for those who want to innovate.
The Upstarts follows the path of two of tech’s biggest success stories – Uber and Airbnb. In this book, you’ll discover how two of the world’s biggest and most well-respected tech brands came to be. Author Brad Stone is able to offer some amazing insights into the two companies, which just goes to show that breaking the rules and stepping outside the box can often be the path to success.
Some may think that capitalism is a dirty word, but authors Raj Sisodia and John Mackey believe that capitalism can work for us all — as they explain in Conscious Capitalism. Using several real-life case studies from big names like UPS, Google and Amazon, they demonstrate how a positive company philosophy can be infused into the work environment and used to make a real impact on your employees, your shareholders, your peers and the wider world – all without impacting profit. An excellent read for those who want to run their company ethically and treat their employees well.
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