21st century business is notoriously cut-throat — it’s essential for businesses to differentiate themselves to attract customer attention and interest. Obviously, a continuous stream of customers flooding to the business is ideal, but what’s also important for a business to succeed is customer retention. We are long past the time of customers shopping in a select few shops their whole lives. Yes, perhaps 50 years … Continue reading Build Consumer Trust With Brand Transparency
Fashion brands have been under mass speculation from media outlets. They’re making headlines for a range of reasons — such as making a difference in terms of the wider community and social issues. Lacoste recently announced that it would be adopting a temporary logo to help endangered species — offering limited editions of each animal in relation to how many of the species there are … Continue reading Making Moves In Fashion: Which Brands Are At The Forefront?