Analytics

Understanding the role of analytics in the customer experience

The art of being successful in business can be narrowed down to your ability to sell. Sounds simple, but getting it right is much easier said than done. How do you make people interested in what you’re selling and how do you get them to actually make a purchase? Nowadays we live in a data-driven world and this is shaping our understanding of the customer … Continue reading Understanding the role of analytics in the customer experience

PPC

Generating Quality B2B Leads from PPC Campaigns

Do your pay-per-click (PPC) campaigns generate an impressive number of leads but, at the same time, it feels like they miss the mark? While the staggering conversion rates and the low cost per lead may give you an initial sense of accomplishment, you will soon realize that the real measure of your PPC campaigns’ success is the return on investment (ROI). If the leads are … Continue reading Generating Quality B2B Leads from PPC Campaigns

SEO

Why is Search Engine Optimization (SEO) important for your business?

The dependence on the internet and online services today is much higher than how it was a few years ago. While searching for a service or a product, people do a thorough research online to find out where they can get the best quality service or a product at the right price. Unless your company or business occupies one of the first few positions in … Continue reading Why is Search Engine Optimization (SEO) important for your business?