Modern Definition of Social Entrepreneurship

Social entrepreneurship, unlike the concept of entrepreneurship, which we all know, is an activity that aims to bring solutions to social problems in the long term with a creative and dynamic business model by keeping financial concerns in the background. Social entrepreneurship, which is seen as the “business model of the future” by professionals today and has been spoken frequently in recent years, aims to … Continue reading Modern Definition of Social Entrepreneurship

Accounting Tips for Startups and New Business Owners

Planning, setting up, then launching a new business is an exciting time. It’s also a busy time, with the amount of work needed often taking new business owners by surprise. One aspect that can fall by the wayside when it comes to planning, is the accounts side. Here are some basics to think about, to help you launch a new venture successfully. Keep Business and … Continue reading Accounting Tips for Startups and New Business Owners

Analytics

Understanding the role of analytics in the customer experience

The art of being successful in business can be narrowed down to your ability to sell. Sounds simple, but getting it right is much easier said than done. How do you make people interested in what you’re selling and how do you get them to actually make a purchase? Nowadays we live in a data-driven world and this is shaping our understanding of the customer … Continue reading Understanding the role of analytics in the customer experience

PPC

Generating Quality B2B Leads from PPC Campaigns

Do your pay-per-click (PPC) campaigns generate an impressive number of leads but, at the same time, it feels like they miss the mark? While the staggering conversion rates and the low cost per lead may give you an initial sense of accomplishment, you will soon realize that the real measure of your PPC campaigns’ success is the return on investment (ROI). If the leads are … Continue reading Generating Quality B2B Leads from PPC Campaigns

new business

5 essential tips for setting up a new business

Setting up your own business is one of the most daunting tasks. Particularly because so much can potentially go wrong. In the private sector in the UK, there were 5.9 million businesses at the start of 2019. Over 5.8 million of these were small businesses of up to 49 employees. This is a 3.5 per cent increase on the previous year which shows more people … Continue reading 5 essential tips for setting up a new business

financial education

Why young people need better financial education

Money is a central part of our every day lives. According to a 2018 study, three quarters of the British population are worried about their financial situation. It’s a little surprising then, that financial education is not at the forefront of our education. Young adults often express that they feel they lack the skills to budget properly and manage their finances. So, how can we improve the … Continue reading Why young people need better financial education

business

Why keeping your business’ suppliers happy is so important

As a company, you have 3 distinct groups you need to constantly keep happy: your customers, your employees, and often forgotten, your suppliers! Get any 3 of these wrong and it could spell doom for your business, but while the internet abounds with why and how to keep your customers and employees happy, there isn’t much help out there for those wanting to keep a … Continue reading Why keeping your business’ suppliers happy is so important

Retail

How to reduce unemployment in the retail industry

In recent years, unemployment has become a pressing issue for the government. Less people out of work means fewer people claiming job seekers allowance and a rise in overall disposable income, both advantages for the state of the economy. With the closure of high street stores set to continue in 2019, and retail workers facing the highest levels of unemployment, it’s important that successful retailers … Continue reading How to reduce unemployment in the retail industry

brand transparency

Build Consumer Trust With Brand Transparency

21st century business is notoriously cut-throat — it’s essential for businesses to differentiate themselves to attract customer attention and interest. Obviously, a continuous stream of customers flooding to the business is ideal, but what’s also important for a business to succeed is customer retention. We are long past the time of customers shopping in a select few shops their whole lives. Yes, perhaps 50 years … Continue reading Build Consumer Trust With Brand Transparency