Analytics

Understanding the role of analytics in the customer experience

The art of being successful in business can be narrowed down to your ability to sell. Sounds simple, but getting it right is much easier said than done. How do you make people interested in what you’re selling and how do you get them to actually make a purchase? Nowadays we live in a data-driven world and this is shaping our understanding of the customer … Continue reading Understanding the role of analytics in the customer experience

PPC

Generating Quality B2B Leads from PPC Campaigns

Do your pay-per-click (PPC) campaigns generate an impressive number of leads but, at the same time, it feels like they miss the mark? While the staggering conversion rates and the low cost per lead may give you an initial sense of accomplishment, you will soon realize that the real measure of your PPC campaigns’ success is the return on investment (ROI). If the leads are … Continue reading Generating Quality B2B Leads from PPC Campaigns

new business

5 essential tips for setting up a new business

Setting up your own business is one of the most daunting tasks. Particularly because so much can potentially go wrong. In the private sector in the UK, there were 5.9 million businesses at the start of 2019. Over 5.8 million of these were small businesses of up to 49 employees. This is a 3.5 per cent increase on the previous year which shows more people … Continue reading 5 essential tips for setting up a new business

financial education

Why young people need better financial education

Money is a central part of our every day lives. According to a 2018 study, three quarters of the British population are worried about their financial situation. It’s a little surprising then, that financial education is not at the forefront of our education. Young adults often express that they feel they lack the skills to budget properly and manage their finances. So, how can we improve the … Continue reading Why young people need better financial education

business

Why keeping your business’ suppliers happy is so important

As a company, you have 3 distinct groups you need to constantly keep happy: your customers, your employees, and often forgotten, your suppliers! Get any 3 of these wrong and it could spell doom for your business, but while the internet abounds with why and how to keep your customers and employees happy, there isn’t much help out there for those wanting to keep a … Continue reading Why keeping your business’ suppliers happy is so important

Retail

How to reduce unemployment in the retail industry

In recent years, unemployment has become a pressing issue for the government. Less people out of work means fewer people claiming job seekers allowance and a rise in overall disposable income, both advantages for the state of the economy. With the closure of high street stores set to continue in 2019, and retail workers facing the highest levels of unemployment, it’s important that successful retailers … Continue reading How to reduce unemployment in the retail industry

brand transparency

Build Consumer Trust With Brand Transparency

21st century business is notoriously cut-throat — it’s essential for businesses to differentiate themselves to attract customer attention and interest. Obviously, a continuous stream of customers flooding to the business is ideal, but what’s also important for a business to succeed is customer retention. We are long past the time of customers shopping in a select few shops their whole lives. Yes, perhaps 50 years … Continue reading Build Consumer Trust With Brand Transparency

financial education

Why we need financial education in schools

A recent survey by The Independent found that three quarters of British people are affected by mental health issues as a result of financial worries. Having the skills to manage your finances is really a matter of education; many young adults have expressed that they were not taught enough about finances at school and are suffering as a result. But what can we do to … Continue reading Why we need financial education in schools

small business

Think about supporting your local business community

There is often talk about how important it is to support our local business community.  In this piece, we take a look at why: Customer service It may sound like somewhat of a cliché, but you cannot beat a good honest conversation. Although major brands focus a significant emphasis on delivering quality customer service, the owner of a local business will often make it their … Continue reading Think about supporting your local business community

buying a house

How Technology Is Changing The Home Buying Experience

Technology has made our lives a lot easier in particular allowing us access to information and data at the touch of a button. This has affected a number of sectors in particular the estate agency and conveyancing industry, as clients now have access to a range of properties further afield in order to increase their property portfolio without leaving the comfort of their armchairs. Let’s … Continue reading How Technology Is Changing The Home Buying Experience