business conference

A Guide to Planning a Successful Corporate Event

When it comes to creating a successful and inspired work environment, making sure your employees feel valued and like they’re part of something bigger is incredibly important. Corporate events are a great way to create that sense of inclusion, helping to foster the idea of community and working towards a common goal together.

However, a lot of work and careful planning goes into creating the perfect corporate event. Understanding exactly what you need to do and how to go about it, can make a world of difference. Here are a few tips you can keep in mind that will help you throw the best event your company has ever seen.

Understand the Objective

First things first, you need to understand and really recognise the reason you’re throwing this event at all. Are you launching a new product or investing in a new project? Understanding your focal point will not only help you figure out the best way to layout the event, but also who to invite, who you want to speak throughout the event, and even the type of food and beverages you want to serve. By recognising what the core reason behind this event truly is, you can start yourself on the right path to a great event.

Underestimate Your Budget

At the end of the day, you want to throw an amazing party that employees will talk about for days. You can even take your event to the next level with a mascot costume to celebrate the new launch or project! However, you also want to make sure that you stay well within a designated budget. Underestimating that budget is a great way to guarantee you don’t overspend.

Make sure you negotiate with the hotel or event venue so that they are able to give you the best price for a space that lives up to your every expectation. Remember, these businesses love having you host your events with them and they’ll be more than willing to work with you in terms of the price, if you express an interest in hosting more with them in the future.

Know How Much Time You Have and Organise it

Procrastination is the death of a good event. All too often do planners end up leaving everything to the last minute with disastrous results. It’s incredibly important that you sit down the moment you’re placed in charge of the event and come up with an organised timetable of everything you need to do and when it needs to be done by. That way, you can feel confident that you’ll be able to keep everything under control all the way to the day of the event.

Confirm Everything

Many hosts find themselves pulled in a million different directions the closer it gets to the date of the event. This makes it absolutely essential that you remember to confirm and reconfirm absolutely everything from the decorations to the food and everything in between. The last thing you want is to run into a disastrous miscommunication a day before, or even the day of the event. Staying in touch with your vendors and suppliers throughout the process will give you the peace of mind you need to make it through.

Inform Your Staff

All the planning and preparation in the world won’t really make much of a difference if no one actually shows up for the event. You need to make sure that you keep your staff well informed regarding the time, date, and place of the event without going overboard and making them dread the event altogether. Sending out an email blast, followed up by verbal confirmations, is a great way to ensure that people mark their calendars for this great event.

Keep these tips in mind and you’ll be well on your way to creating a corporate event everyone will enjoy.